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SEO for Video Content

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

SEO for Video Content

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This week we're talking about video optimization. Video has become one of the most powerful content formats in recent years--whether as a regular part of a blog (like good ol' Whiteboard Friday) or as a viral content strategy--but when you're using video as a strategy it pays to consider your goals. Are you looking for link generation? Keyword targeted content? Branding and recognition? All of the above?

Depending on your primary objective, you may need to consider different publishing strategies, and that's exactly what we'll cover in this episode.



SEOmoz Whiteboard Friday - Optimizing for Video Content from Scott Willoughby on Vimeo.
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