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SEO Guide: How to Properly Move Domains

Danny Dover

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Danny Dover

SEO Guide: How to Properly Move Domains

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This is the first of hopefully many mini-guides I will be writing to give straightforward answers to commonly asked SEO questions. (Thanks Dr. Pete of User Effect for the idea!) Feel free to offer suggestions for future mini-guides in the comments.


Moving domains can make a tremendously negative impact on search engine rankings. This is because the major search engines use metrics on both the domain level and the page level to determine rankings. When a webmaster decides to switch to a brand new domain, they are resetting their domain metrics to zero whether they know it or not. Luckily, there are steps one can take to minimize and in many cases completely negate the affects of a domain move.

SEO Guide: How to Properly Move Domains

Task: Redirect all of the pages from one domain to an entirely different domain.

Example of End Result: www.example-old-site.com/ and all of it's pages redirect to www.example-new-site.com/ and it's corresponding pages.

Note: You will need to maintain control of the old domain so that the 301 redirects stay valid.

Danny Dover Twitter

If you have any domain switching tips tricks or advice that you think are worth sharing, feel free to post them in the comments. This post is very much a work in progress. As always, feel free to e-mail me or send me a private message if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my profile: Danny. Thanks!

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Danny Dover

Danny Dover is a passionate online marketer, influential writer and obsessed bucket list completer. He is the author of the bestselling book Search Engine Optimization Secrets and the founder of Intriguing Ideas LLC. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org.

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