Accelerate Your SEO Knowledge: New Webinar From Moz
It’s a crowded field out there, folks.
If you’re an SEO trying to climb the ranks in the SERPs, you know that it’s full-on elbows out, frantic search for gaps, pushing and shoving your way into those top 3! Figuring out what your competition is doing (and doing it better than you) is a monster of a challenge.
Why are they winning? Is it because they have better content? More links? Higher Brand Authority? It’s a complicated equation that competitive analysis is designed to solve, and we’re here to help you crack the code.
Our upcoming live 2-part webinar series, SEO Accelerator: Theory to Practice, will explore both the “why” and “how” of competitive analysis. Whether you’re new to SEO or looking to sharpen your skills, this webinar has something for everyone. Read on for a preview of what you’ll gain, and why this knowledge is so essential to your SEO success.
Why you need the theory before the tools
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a hot commodity, right?
But without truly understanding the theory, you’ll only scratch the surface of what’s possible. Competitive analysis requires more than just plugging a keyword or URL into a tool; it involves critical thinking and a strategic mindset. Theory helps you interpret results meaningfully, giving you the knowledge to spot patterns, dig deeper, and ask the right questions. As Lily Ray emphasized at MozCon in 2024, SEOs need to engage in critical, holistic, and long-term thinking.
On Day 1 of the SEO Accelerator webinar, we’ll focus on why the core principles of SEO are crucial. You’ll learn how to uncover what’s driving competitor success, recognize where opportunities lie, and see the bigger picture beyond individual metrics. Theory isn’t just a background—it’s the key that unlocks a more profound, adaptable understanding of your competitors’ strategies. It’s what makes you algorithm-update-resistant.
Why competitive analysis matters—and why it’s so tricky
The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer the question, “Who are our competitors?” but competitive research goes well beyond knowing who else is in the game. It’s about understanding why competitors rank where they do, how they rank where they do, and uncovering the areas where you can outperform them.
SEOs often struggle with competitive analysis because the data feels overwhelming, or it’s hard to separate the actionable insights from the noise. That’s where this webinar series comes in. We’ll be covering the theory on Day 1 to help you understand what really drives search success for your competitors, so you can start asking the right questions and looking for the metrics that matter.
Day 1: Build a rock-solid competitive edge from the ground up
On Day 1, we’ll tackle the core questions of competitive analysis, showing you why it’s essential for a winning SEO strategy. You’ll learn what it really means to analyze competitors and why it’s not about copying but finding unique opportunities to stand out.
We’ll also cover how your competitors fulfill keyword intent and why Search Visibility matters in staying competitive. For example, if a lawn and garden store dominates visibility for “drought-resistant plants,” they’re grabbing a larger share of traffic. With a framework that pulls it all together, you’ll leave Day 1 knowing exactly how to evaluate competitors, identify their strengths and weaknesses, and create an actionable roadmap to drive your own SEO success.
There are many questions about SEO, and the answers often depend on your industry, target keywords, and competitors.
Day 2: Putting strategy into action
Day 2 is where we’ll turn theory into action! Often, SEOs can spot where competitors have an edge, but get stuck when it comes to understanding what to do with that information. In our session, we’ll break down the processes for tackling typical pain points:
- Identifying your true competitors
- Finding keyword gaps that point to success
- Revealing content opportunities
- Finding ways to improve your link profile
We’ll also help you understand Search Visibility—an oh-so-valuable but often overlooked Moz metric—so you’ll leave with a bunch of practical strategies to apply directly to your site and make you look like a stellar SEO!
This hands-on session is designed to help you seamlessly incorporate competitive research into your day-to-day SEO work. We’re focused on providing a clear, step-by-step process for turning insights into impact.
Why is Search Visibility so valuable when analyzing competitors? You'll find out in the SEO Accelerator: Theory to Practice webinar!
Different learning options for different learning styles
Moz is committed to helping you become a better, more efficient, and more marketable SEO. We recognize that people have different learning styles and different time commitments. I'm a great example of someone who learns by doing and values the ability to ask questions and get aswers from a professional instructor during class. As a hobby, I design apparel and have spent a fair amount of time in lessons, structured learning, and hands-on application.
Some people learn by reading, some by watching videos alone, and others value live interactive experiences. Here at Moz, we're building an ecosystem of learning solutions to meet every type of learning style.
Who should attend SEO Accelerator?
Whether you’re a beginner or a seasoned pro, competitive analysis is essential for sustainable growth in SEO. Our webinar will leave you with strategies you can use immediately, giving you the confidence to compete in even the most challenging markets.
Don’t let competitors keep capturing the clicks you deserve! Join us for SEO Accelerator: Theory to Practice and learn how to build a competitive analysis strategy that drives results.
