Somehow, my flight from Seattle landed just before the newest Icelandic ash cloud began shutting down airports across UK airspace. As a result, I was able to present at SMX London this morning. The presentation is included below.

This slide deck focuses on things that are probably in the search engines' ranking algorithm today (e.g. the reasonable surfer model), might be in today and probably will be more in the future (e.g. tweet data) and may or may not get in (e.g. Facebook's open graph).

SEO Ranking Factors 2010 SMX London

Everyone at SMX noted that this year's event is much busier and more active than last year. Goodbye recession; hello London as a new center of the search world.

Looking forward to your comments as always!

p.s. I'm planning to write a much more comprehensive post about the "reasonable surfer" patent, but in the meantime, be sure to read Bill Slawski's analysis.