Skip to content
Search engines 5511dd3

W3C Valid Code & Google

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

W3C Valid Code & Google

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Good interview with Matt Cutts from Phillip Lenssen at Google Blogoscoped. I particularly liked this bit about valid HTML and rewarding it in the rankings:

People sometimes ask whether Google should boost (or penalize) for valid (or invalid) HTML. There are plenty of clean, perfectly validating sites, but also lots of good information on sloppy, hand-coded pages that don’t validate. Google’s home page doesn’t validate and that’s mostly by design to save precious bytes. Will the world end because Google doesn’t put quotes around color attributes? No, and it makes the page load faster. :) Eric Brewer wrote a page while at Inktomi that claimed 40% of HTML pages had syntax errors. We can’t throw out 40% of the web on the principle that sites should validate; we have to take the web as it is and try to make it useful to searchers, so Google’s index parsing is pretty forgiving.

As much as folks in SEO distrust what Matt has to say, I think this quote is worthy of respecting. I think when you combine healthy skepticism with common sense and an understanding of motivation, you can glean useful information from Matt's works. I still applaud the guy for having the chutzpah to get out there and take all the flak for writing a blog on the company and their search ranking practices. I don't envy him that position.

Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

The Helpful Content Update Was Not What You Think

The Helpful Content Update Was Not What You Think

Sep 05, 2024
How to Optimize for Google's Featured Snippets [Updated for 2024]

How to Optimize for Google's Featured Snippets [Updated for 2024]

Aug 20, 2024
How Will Google’s Antitrust Ruling Affect You?

How Will Google’s Antitrust Ruling Affect You?

Aug 08, 2024

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.