Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That's right, you've gotta give a little to get a little.  This week, in the spirit of Searchmas©, we're giving you 12 examples of sites that exemplify this new model.

From video hosting, to awards, to social profiles, and many more, we hope you'll come away with some great ideas about what you can do to provide outward value to the linkerati and get a whole lotta link love back in return.

SEOmoz Whitebeard Friday - 12 Link Strategies of Searchmas from Scott Willoughby on Vimeo.

From all of us here at SEOmoz, thanks for joining us every week for our 2009 season of Whiteboard Friday, and for being part of one of the most vibrant, fun, and talented communities on the web. Your participation and readership really means the world to us, and we can't wait to share 2010 with you. Until then, happy holidays :)