Ho-ho-ho! Merry Winter to you! In a very special Whiteboard Friday we'll look at the new model for attracting lots of inbound links: giving back to webmasters.  Nowadays it's not always enough just to have great content. You've got to give the linkerati value--something that will incentivize them to link to your site.  Rand Fishclause discusses how this new model works and then, next week, we'll give you 12 link strategies of Christmas just in time for you to open them under your tree and put into action for the New Year.

SEOmoz Whitebeard Friday - Give and Ye Shall Receive from Scott Willoughby on Vimeo.