This week, Rand (semi-reluctantly) takes a look at everybody's favorite new time-waster application: Twitter.  He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us in the search world. Plus, it'll keep you in the know every time Danny Sullivan has a Diet Coke or Michael Gray wants some chocolate...the answer to both is pretty much always.

If you're completely unfamiliar with Twitter, go watch this intro video.  I have no idea if it's the particular video that Rand (addendum - here's Rand's Twitter profile) mentions, but it's pretty damn cool so I'm linking to it.

Also, now that this season of The Office is over, and 24 is skipping a year, I'm having wildly-panning, zoomy camera withdrawal, so I was a bit avant with the camera work this week.  I promise it's nowhere near as bad as Cloverfield. Enjoy!



SEOmoz Whiteboard Friday - Adopting Twitter from Scott Willoughby on Vimeo.