This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look.



SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.

UPDATE from Rand: As promised, here's a link to the corporate site I mentioned (that does a particularly good job integrating their blog) - Articulate.com. And of course, now that I'm talking about what a good job they're doing, they've switched from having the blog in the main nav (as it was last time I checked out the site), to putting it deeper into the sub-navigation of the support section.... Oh well - serves me right for not checking my example before filming :-)