Skip to content
Search engines 5511dd3

Whiteboard Friday - Content & Technology Licensing

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Scott Willoughby

Whiteboard Friday - Content & Technology Licensing

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Looking for a super-powerful tactic to build lots of high-quality links? Well we've got a winner for you! Licensing your content and/or data can be an immensely powerful, highly scalable strategy for building powerful links and brand awareness alike.  It's incredibly effective for folks who have quality content or data and want to leverage that material into a great link building solution. 

Be warned though: there are important rules to consider in order to avoid potential duplicate content issues as well as cannibalization.  You want your content licensing working for you, not against you, so watch this week's WBF to learn how you can manage licensing arrangements to best reap the benefits...

SEOmoz Whiteboard Friday - Content & Technology Licensing from Scott Willoughby on Vimeo.

Back to Top

Read Next

The Accessibility Advantage — Whiteboard Friday

The Accessibility Advantage — Whiteboard Friday

May 30, 2025
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

May 29, 2025
How to Prepare for an SEO Conference, Including MozCon

How to Prepare for an SEO Conference, Including MozCon

May 28, 2025

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.