It's a common dilemma: When the engines constantly cry 'content! content! content!' you can start to wonder, "just how am I supposed to keep generating all of this unique content?"  A daunting challenge to be sure, especially for large sites with high-volume pipelines to fill.

In this week's Whiteboard Friday Rand takes a look at the three major content classifications - editorial, machine-built, and user-generated - to help you understand what exactly qualifies as "unique" content, why it's important to your site, and strategies you can use to generate it. Enjoy!

SEOmoz Whiteboard Friday - Generating Unique Content from Scott Willoughby on Vimeo.