Well, we're back from PubCon so here we are with some spankin' new Whiteboard Friday content for ya. This week, Microsoft Live's new Webmaster Tools honcho, Nathan Buggia, joins Rand to discuss what's up at Live, the perils of life in the engine race, how they deal with paid links, and what they're doing to win market share.

Nathan is to Live what Vanessa Fox was to Google, so you can expect to see quite a bit of him around the search-o-sphere. He's also making quite an effort to pop up like a whack-a-mole at every conference in the Northern Hemisphere, so keep an eye out for him and give him a warm welcome, he's bound to be an important engine ambassador and he's a heckuva nice guy to boot.





For those who haven't yet tried it - check out Live's Webmaster Tools here.