Following up on last week's Whiteboard Friday, this week Rand discusses what PageRank means to YOU.  How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your rankings? PageRank doesn't show the complete picture, and it's an imprecise metric (there are more precise metrics, such as mozRank...shameless plug) but it is a metric nonetheless. While it shouldn't be overvalued--as discussed last week--it is definitely worth considering in your SEO efforts.



SEOmoz Whiteboard Friday - PageRank Part II from Scott Willoughby on Vimeo.


NEW PRO Video Tip! For our PRO Members, there's a new PRO Video Tip available in the videos section. This tip deals with how to optimize for cyclical content. Whether you're looking at seasonal media programing, new product iterations, annual content features, or anything else that comes out with new versions on a regular/semi-regular basis, this optimization strategy is an absolute must!

Want access to this PRO Video Tip as well as many more video tips, guides, Q&A, and awesome SEO Tools? Join SEOmoz PRO today!