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Whiteboard Friday - Special Wednesday Edition: Link Growth Patterns

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

Whiteboard Friday - Special Wednesday Edition: Link Growth Patterns

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Happy Wednesday, Whiteboard Friday Fans!  You may have noticed that there was no new Whiteboard Friday on, well, Friday. That's because a sizable battalion of the mozSquad went to Vegas for PubCon and, alas, I didn't bring the camera with me (it's actually prohibited by law--what happens in Vegas, and all that). Nonetheless, Rand and I feel horribly guilty about leaving you sans-WBF last week and wanted to make it up to you. Thus, I present you with this Special Wednesday Edition of WBF.

What makes it "special" other than titular anachronism?  First off, you!  You're special and we love you, so thanks for watching. Second, I'm trying out a new video embed service called Vzaar. They were generous enough to hook me up with an account and let me try them out, so any feedback about audio/video quality, smoothness of streaming, compatibility, etc. would be greatly appreciated.
UPDATE: I switched the embed back to Vimeo since a lot of people seemed to be having trouble with Vzaar...thanks for the feedback!
So, what is the topic of this week's WBFSWE? Link Growth Patterns!  Rand looks at how some typical link growth patterns tend to be interpreted by the engines.  Did you launch your site with a massive PR blitz and then stop all efforts? The resultant spike and sudden drop-off in link acquisition could cause you some serious problems in the SERPs.  There's got to be a better way, right?  Indeed!  Rand will also show you how to construct a staged link acquisition strategy that will provide a much more natural link-growth curve that the engines will trust and respect.

Have fun, and we'll see you in a couple of days for a good ol' proper Whiteboard Friday.

SEOmoz Whiteboard Friday - Link Growth Patterns from Scott Willoughby on Vimeo.

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