Skip to content
Search engines 5511dd3

Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Scott Willoughby

Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November.

We filmed this series during our recent seminar in Seattle and the response was amazing. One of the most popular sessions was Conductor CEO, Seth Besmertnik's, presentation on "How to Win SEO Budget and Influence Your CMO." In this week's Whiteboard Friday you'll get a sneak peek at part of Seth's presentation (one of 17 presentations on the DVD series) where he'll show you how to quantify the actual business value of SEO in a way that will get serious attention from executives and clients alike. Watch as Seth explains his surefire way to strike fear in the hearts of your C-suite, maintain motivation in pursuing an SEO strategy, and generate reports like a mad-man.

Keep in mind, this is just seven minutes of his 30-minute session, so it's really just a small taste of what Seth has to teach.

SEOmoz Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

Quick Note: A couple of the slides shown in the presentation look a little washed-out. That's a result of the video compression for streaming; they're perfectly clear in the uncompressed DVD video.

Back to Top

Read Next

How to Be an Effective SEO Mentor — Whiteboard Friday

How to Be an Effective SEO Mentor — Whiteboard Friday

Apr 18, 2025
MozCon Early Bird Tickets Are Live: Only 200 Available!

MozCon Early Bird Tickets Are Live: Only 200 Available!

Apr 17, 2025
How to Repurpose Your Content With AI — Whiteboard Friday

How to Repurpose Your Content With AI — Whiteboard Friday

Apr 11, 2025

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.