Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages?  It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages?  Well, there are reasons why the two tend to be mutually exclusive, and that's what Rand explores in this week's Whiteboard Friday.

Fear not! There are ways a good piece of linkbait can and will benefit your conversions and we'll explore several of them in this video.



SEOmoz Whiteboard Friday-Why Landing Pages and Linkbait Don't Mix from Scott Willoughby on Vimeo.


Let it be known that not all methods discussed are of the fairest shades of habberdashery, but that DOES NOT mean we advocate the dark side. Some of this stuff can get you in serious trouble. We discuss it only to educate and warn our readers of tactics they may see and be tempted to try despite the very negative ramifications that may result.