Wow... I'm incredibly impressed by the new Yahoo Maps beta. Why do I love it?

• Zooms in on mouse wheel scroll
• Has labeled city districts on transparency overlay
• Can show live traffic
• Uses Yahoo! local data to show bars, restaurants, gas stations with 2 clicks on a menu
• Has a "Send to Phone" function
• Uses the euro-style maps like Google
• Killer API
• Functional use of browser back button (even though it uses Flash)

This is an application that should get a lot of attention, though I fear the web community is already so obsessed with everything Google, they'll barely give it a look. Not me. I was planning on having some Google maps applications built, but now that I see this, I'm going to try Yahoo! instead.