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Yahoo!'s Homepage Got Hacked!... No, Wait a Minute...

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

Yahoo!'s Homepage Got Hacked!... No, Wait a Minute...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Mystery Guest and I cruised to Yahoo! this evening and were both suddenly taken aback by what we saw:
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Yahoo! Homepage Hacked
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Here's a detail of the center of the screen:

Yahoo!'s Home Page Detail

As you can see, they weren't hacked; it's just the start of an incredibly poorly designed overlay ad for an SUV. This isn't just poor user experience, it's dangerous branding. Granted, within 4-5 seconds, the ad changed and I realized what had happened, but those first few firing synapses didn't give me the kind of warm, cozy feeling that Yahoo!'s shooting for. I'm also of the opinion that the ad isn't particularly relevant or effective - what the heck does "They can't be overshadowed" have to do with an SUV? The end of the animation provides no clue:

Lincoln Ad

Am I just not hip enough to "get it?"

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