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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

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Category: Technical SEO

Discuss site health, structure, and other technical SEO strategies.

  • LianaLewis


    Regarding backlinks, I'm wondering which is more advantageous for domain authority and Google reputation: Option 1: More backlinks including a lot of spammy links Option 2: Fewer backlinks but only reliable, non-spam links I've researched this topic around the web a bit and understand that the answer is somewhere in the middle, but given my site's specific backlink volume, the answer might lean one way or the other. For context, my site has a spam score of 2%, and when I did a quick backlink audit, roughly 20% are ones I want to disavow. However, I don't want to eliminate so many backlinks that my DA goes down. As always, we are working to build quality backlinks, but I'm interested in whether eliminating 20% of backlinks will hurt my DA. Thank you!

    | LianaLewis
    1
  • LASClients

    This question is deleted!

    | LASClients
    0
  • LASClients


    magento 302

    Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC

    | LASClients
    0
  • Davden

    This question is deleted!

    | Davden
    0
  • mfrgolfgti


    crawl errors 4xx error

    I have a client who sells highly technical products and has lots and lots (a couple of hundred) pdf datasheets that can be downloaded from their website. But in order to download a datasheet, a user has to register on the site. Once they are registered, they can download whatever they want (I know this isn't a good idea but this wasn't set up by us and is historical). On doing a Moz crawl of the site, it came up with a couple of hundred 401 errors. When I investigated, they are all pages where there is a button to click through to get one of these downloads. The Moz error report calls the error "Bot verification". My questions are:
    Are these really errors?
    If so, what can I do to fix them?
    If not, can I just tell Moz to ignore them or will this cause bigger problems?

    | mfrgolfgti
    0
  • plahpoy


    Hi, Trying to markup products for a site that does not show prices. Is there any way to markup a product price when the business model is: 1. customer calls or contacts shop. 2. shop gives a price quote based on level of detail and finish on the product 3. there is no base or top price. Thanks in advance!

    | plahpoy
    0
  • dMaLasp


    serp favicon

    Hi, I have a website where the favicon is not showing in the google mobile serps. It's appearing the default icon instead (world icon). This is the tag I have place in the head section of the website: <link rel="shortcut icon" href="/favicon.ico" /> The size of the favicon is 48x48 and it's appearing correctly in the browser tag. I've checked that the google robot can crawl it and in the server logs I can see requests from the "Google Favicon" user-agent. Has anyone had this same problem? Any advice?

    | dMaLasp
    0
  • Stuart93128

    This question is deleted!

    | Stuart93128
    0
  • jerrico1


    I have a client that has a HUGE website with thousands of product pages. We don't currently have a sitemap.xml because it would take so much power to map the sitemap. I have thought about creating a sitemap for the key pages on the website - but didn't want to hurt the SEO on the thousands of product pages. If you have a sitemap.xml that only has some of the pages on your site - will it negatively impact the other pages, that Google has indexed - but are not listed on the sitemap.xml.

    | jerrico1
    0
  • vaskrupp


    Hi! We are trying to rank https://windowmart.ca for various local search terms. Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others. The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results. Recently we noticed that our rankings started to drop. Do you know if Nitropack can negatively effect local SEO rankings? Thank you!

    | vaskrupp
    0
  • JoelssonMedia


    Hi, I recently encountered a very strange problem.
    One of the pages I published in my website ranked very well for a couple of days on top 5, then after a couple of days, the page completely vanished, no matter how direct I search for it, does not appear on the results, I check GSC, everything seems to be normal, but when checking Google analytics, I find it strange that there is no data on the page since it disappeared and it also does not show up on the 'active pages' section no matter how many different computers i keep it open. I have checked to page 9, and used a couple of keyword tools and it appears nowhere! It didn't have any back links, but it was unique and high quality. I have checked on the page does still exist and it is still readable. Has this ´happened to anyone before? Any thoughts would be gratefully received.

    | JoelssonMedia
    0
  • ghesta


    We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
    For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
    2)https://ghesta.ir/blog/چگونه-پولدار-شویم/

    | ghesta
    0
  • TimDickey


    Not a techie here...maybe this is to be expected, but ever since one of my client sites has switched to TLS 1.3, I've had a couple of crawl issues and other hiccups. First, I noticed that I can't use HTTPSTATUS.io any more...it renders an error message for URLs on the site in question. I wrote to their support desk and they said they haven't updated to 1.3 yet. Bummer, because I loved httpstatus.io's functionality, esp. getting bulk reports. Also, my Moz campaign crawls were failing. We are setting up a robots.txt directive to allow rogerbot (and the other bot), and will see if that works. These fails are consistent with the date we switched to 1.3, and some testing confirmed it. Anyone else seeing these types of issues, and can suggest any workarounds, solves, hacks to make my life easier? (including an alternative to httpstatus.io...I have and use screaming frog...not as slick, I'm afraid!) Do you think there was a configuration error with the client's TLS 1.3 upgrade, or maybe they're using a problematic/older version of 1.3?? Thanks -

    | TimDickey
    0
  • RyanOD


    If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.

    | RyanOD
    0
  • AndyKubrin


    Hello, Mozzers!
    I noticed something peculiar in the robots.txt used by one of my clients: Allow: /wp-admin/admin-ajax.php What would be the purpose of allowing a search engine to crawl this file?
    Is it OK? Should I do something about it?
    Everything else on /wp-admin/ is disallowed.
    Thanks in advance for your help.
    -AK:

    | AndyKubrin
    2
  • Leaf-a-mark


    Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
    I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers

    | Leaf-a-mark
    0
  • Moeen2233


    Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?

    | Moeen2233
    0
  • LeahH


    There's a section of my client's website that presents quarterly government financial data. Users can filter results to see different years and quarters of financial info. If a user navigates to those pages, the URLs automatically append the latest query parameters. It's not a redirect...when I asked a developer what the mechanism was for this happening, he said "magic." He honestly didn't know how to describe it. So my question is, is it ok to canonicalize the URL without any query parameters, knowing that the user will always be served a page that does have query parameters? I need to figure out how to manage all of the various versions of these URLs.

    | LeahH
    0
  • Tiffany_Barn


    Hello,
    I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
    Thank you!

    | Tiffany_Barn
    0
  • Chophel


    Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages.  I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
    {YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
    {YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
    {YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
    {YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
    {YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
    {YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
    {YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
    {HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
    {HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
    {HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php

    | Chophel
    0
  • intern202012


    Hi~ everyone What does Google think about the inconsistency between content and structured data markup? Is this kind of a cheating way ?  Is hurt my SEO?

    | intern202012
    0
  • Serenawong


    Hello can anyone tell me how I can implement the same tactic that RetailMeNot is using to populate coupon information in the search results? They have below there meta description 4 fields labeled:Coupon Codes‎: ‎38, Free Shipping Deals‎: ‎6, Best Discount‎: ‎20% off, & Total Offers‎: ‎49  Is there some schema markup here? Or is this only allowed for RMN I have not seen it elsewhere but want my website coupons page to compete with them in the SERPs. Appreciate your help! dQNkHrb

    | Serenawong
    1
  • KaraParlin


    I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?

    | KaraParlin
    0
  • greenfoxone


    What is the difference between dofollow and nofollow links? I know that some sites/blogs only let you post nofollow links. In such a case how do I know if a comment I posted on a certain site will be a nofollow or dofollow? How about big traffic sites such as Huff Post. Do they only allow nofollow links?

    | greenfoxone
    0
  • Eric_S


    Hi all, A number of our pages have dropped out of search rankings. It seems they are being marked as "Duplicate, submitted URL not selected as canonical" However, the page Google is choosing as the canonical is totally different - different headings, titles, metadata, content on the page. We are completely mystified as to why this is happening. If anyone can shed any light, it would be hugely appreciated! Example URL is this one:
    https://www.vouchedfor.co.uk/IFA-financial-advisor-mortgage/london Which Google seems to think is a duplicate of this: https://www.vouchedfor.co.uk/solicitor/london

    | Eric_S
    0
  • WorkshopAPD


    I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce  (i.e. leather boat shoe). We're  an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida. I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing) 1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
    2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD J1x3AgC

    | WorkshopAPD
    0
  • Christian_T


    Hello experts I have a problem. The main page of my homepage got deranked severely and now I am not sure how to get the rank back. It started when I accidentally canonicalized the main page "https://kv16.dk" to a page that did not exist. 4 months later the page got deranked, and you were not able to see the "main page" in the search results at all, not even when searching for "kv16.dk". Then we discovered the canonicalization mistake and fixed it, and were able to get the main page back in the search results when searching for "kv16.dk". At first after we made the correction, some weeks passed by, and the ranking didn't get better.  Google search console recommended uploading a sitemap, do we did that. However in this sitemap there was a lot of "thin content sites", for all the wordpress attachments. E.g. for every image in an article. more exactly there were 91 of these attachment sites, and the rest of the page consists of only two pages "main page" and an extra landing page. After that google begun recommending the attachment urls in some searches. We tried fixing it by redirecting all the attachments to their simple form. E.g. if it was an attachment page for an image we redirected strait to the image. Google has not yet removed these attachment pages, so the question is if you think it will help to remove the attachments via google search console, or will that not help at all? For example when we search "kv16" an attachment URL named "birksø" is one of the first results

    | Christian_T
    0
  • suarezventures


    Hi all, We have a customer who currently uses Square for their in-store point-of-sale system as well as for their e-commerce website. From my understanding, a Square site is a watered-down version of Weebly, and is proving to be highly restrictive from an SEO and content structuring standpoint. It's been an uphill battle to try and get traction for their site in SERPs. Would it be a bad idea to move the entire Square online store to a subdomain, and install WordPress on the root domain? This way their online store would remain as-is, but the primary pages on the site would be on WordPress which would give us a lot more control over the content. I just want to make sure this doesn't negatively impact their SEO. Thanks!

    | suarezventures
    0
  • Dandelion


    I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name -  right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine. But I've started to get warning that it is an issue because it creates redirects.  For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should. Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO? With thanks in advance for your help.

    | Dandelion
    0
  • tejasbansode


    We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?

    | tejasbansode
    0
  • VELV


    Hello! I have one company which will be operating in two markets, printing and website design / development. I’m planning on building two websites, each for every market. But I’m a bit confused about how to optimize these websites locally. My thought is to use my physical address for one website (build citations, get listed in directories, etc. ) and PO Box for another. Do you think there is a better idea?

    | VELV
    1
  • wearehappymedia


    We recently found our site had 65,000 tags (yes 65K). In an effort to consolidate these we've started deleting them. MOZ is now reporting a heap of 404 errors for tag pages. These tag pages should not have links to them so not sure how come they're being crawled. Any suggestions from experience in this area would be useful.

    | wearehappymedia
    0
  • nazfazy


    Hi, Can anyone tell me - whether using  2 cache plugin helps or it cause any issue? Besides, when i used w3 cache plugin in WordPress its found like inline CSS issue to get cleared. So, i tried auto optimized but my website Soc prollect gone crashed in between while using the some.  Is there any solution and can anyone tell me which plugin advantages to speed the site by removing java script and inline css at a time.

    | nazfazy
    0
  • naturalsociety


    Every single one of my posts meta descriptions are being overritten with the same meta description! I use Yoast and have proper meta descriptions in my posts, but something seems to be overriding them. https://ibb.co/rcgWNXb Any idea what could be causing this? Thank you!!! Mike

    | naturalsociety
    1
  • Vanderlindemedia


    Hi, I'm creating a page of 300+ in the near future, on which the content basicly will be unique as it can be. However, upon every refresh, also coming from a search engine refferer, i want the actual content such as listing 12 business to be displayed random upon every hit. So basicly we got 300+ nearby pages with unique content, and the overview of those "listings" as i might say, are being displayed randomly. Ive build an extensive script and i disabled any caching for PHP files in specific these pages, it works. But what about google? The content of the pages will still be as it is, it is more of the listings that are shuffled randomly to give every business listing a fair shot at a click and so on. Anyone experience with this? Ive tried a few things in the past, like a "Last update PHP Month" in the title which sometimes is'nt picked up very well.

    | Vanderlindemedia
    0
  • Keith-007


    Hi, I have multiple servers across UK and USA. I have a web site that serves both areas and was looking at cloning my sites and using GeoDNS to route visitors to the closest server to improve speed and experience So UK visitors would connect to UK dedicated server, North America - New York server and so on Is this a good way or would this effect SEO negatively. Cheers Keith

    | Keith-007
    1
  • ruevoliere


    Hi, I was wondering is negatively influencing the SEO. Woocommerce add-to-cart is, logically, a 302. However, MOZ is alarming that there is a large amount of temporary redirects on my site.  Do I have to act on this or just leave as is? I change the nofollow to follow but not sure if this does more harm then good. Would like to hear some input regarding this issue.

    | ruevoliere
    0
  • tiromedia


    Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!

    | tiromedia
    1
  • Alviau


    Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5

    | Alviau
    0
  • CommManager


    I work on a very large site with two main types of content, static landing pages for products, and a forum & blogs (user created) under each product. Site has maybe 500k - 1 million pages. We do not have a sitemap at this time.
    Currently our SEO discoverability in general is good, Google is indexing new forum threads within 1-5 days roughly. Some of the "static" landing pages for our smaller, less visited products however do not have great SEO.
    Question is, could our SEO be improved by creating a sitemap, and if so, how could it be implemented? I see a few ways to go about it: Sitemap includes "static" product category landing pages only - i.e., the product home pages, the forum landing pages, and blog list pages. This would probably end up being 100-200 URLs. Sitemap contains the above but is also dynamically updated with new threads & blog posts. Option 2 seems like it would mean the sitemap is unmanageably long (hundreds of thousands of forum URLs). Would a crawler even parse something that size? Or with Option 1, could it cause our organically ranked pages to change ranking due to Google re-prioritizing the pages within the sitemap?
    Not a lot of information out there on this topic, appreciate any input. Thanks in advance.

    | CommManager
    0
  • IrvCo_Interactive


    I have a strange situation on a website, when I do a Google query of site:example.com all the top indexed results appear to be queries that users can perform on the website. So any random term the user searches for on the website for some reason is causing the search result page to get indexed - like example.com/search/query/random-keywords However, the search results page has a canonical tag on it that points to example.com/search, but that doesn't seem to be doing anything. Any thoughts or ideas why this could be happening?

    | IrvCo_Interactive
    0
  • SEOCT


    Hello, I've just run a site audit and it has come up with a duplicate title tag issue for the topics section of our blog. For example it is flagging that the following have the same page title. https://blog.companyname.com/topic/topic-name https://blog.companyname.com/topic/topic-name/page/2 How significant is this as an SEO issue and what are the ways we can go about fixing this? I look forward to any suggestions and guidance that can be provided. Thanks, John

    | SEOCT
    1
  • Kennethskonto


    Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth

    | Kennethskonto
    0
  • Julisn


    Hey, a client has as .de domain with subdirectories for different languages, so domain.de/de, domain.de/en, domain.de/fr etc. hreflang Tags are implemented, so each subdirectory of each language references to the other languages, so for domain.de/en it is: My question is about the combination of ccTLD + language subdirectory. Do you think this is problematic for Google and should be replaced with .com + language subdirectory? We have lots a high quality domains (from countries with corresponding languages) linking to .de/de and .de/en, some links on .de/fr & .de/es and 0 links pointing to .de/cn. Thanks in advance!
    Julian

    | Julisn
    0
  • kirupa


    Hello, Could you please let me know why might my website's DA have fallen down in merely a week? What might be a reason? I also noticed traffic from google dropped down at the very same week. Will be very thankful for any advise!

    | kirupa
    0
  • nomad_blogger


    Hi All, I have the LuckyWP Table of Contents plugin installed. I recently noticed that you can tag your internal links with  and nofollow. I understand that it's always a good idea to link internally and to pass link juice to my own content.  But with detailed posts that have over 20 headings, I'm thinking that internal linking for headings may actually hurt me because it takes my links well above 100. Any ideas what the best practises are in this scenario? Thanks.

    | nomad_blogger
    0
  • bedbugsupply


    I have an ecommerce site that we'll call confusedseo.com. I created a WordPress blog and CNAME'd it to blog.confusedseo.com. Since then, the blog has earned a PageRank of 3 and a decent amount of organic traffic. I am considering a reverse proxy to forward blog.confusedseo.com to confusedseo.com/blog/. As I understand it, this will greatly help the "link juice" of the root domain. However, I'm concerned about any potential harm done to the existing SEO value of the blog. What, if anything, should I be doing to ensure that the reverse proxy doesn't hurt my "juice" rather than help it?

    | bedbugsupply
    0
  • rodelmo4


    Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?

    | rodelmo4
    1
  • amitdipsite15022020


    My website is https://www.india-visa-gov.in and we are doing multilingual. There are three options 1. TLD eg india-visa-gov.fr (French) india-visa-gov.de (German) 2. Subdomain eg: fr.india-visa-gov.in (French) de.india-visa-gov.in (German) 3. Folders https://www.india-visa-gov.in/fr/ (French) https://www.india-visa-gov.in/de/ (German) We have tried the 3rd option but need to know whether its better or not for the long term health from SEO. Does the MOZ DA carry better in Subdomain or TLD or Folders? What does MOZ recommend to maintain DA? Thanks

    | amitdipsite15022020
    0
  • samgold


    For security reasons we are now routing traffic through an external firewall cum CDN. Our server and domain IPs remain the same, but any request is routed through an external IP, which then forwards the traffic. Would our rankings be affected because of IP changes? Thanks Sam

    | samgold
    0

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