Category: Conversion Rate Optimization

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  Conversion optimization with Optimizely, impact on SEO
  

  I am looking into signing up with www.optimizely.com for conversion testing.  They put scripting on my site which will then redirect half of my site visitors to an alternate home page.  The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert

  | Robertnweil1

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  Need help Tracking PPC vs Organic and respective ROI
  

  So I have a client who uses PPC and Organic SEO to drive traffic.  Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid'))  { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC 
  set the Web field as PPC Else
  Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy.  any ideas where I might be missing some data? thanks

  | tjsherrill

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  How can I pass the Search Term into a lead form?
  

  We receive lead forms from interested visitors that include their name, email, grade level, and academic goals, and we would like to also know which specific phrase they used when searching for us. I need to find a way to grab the referring keywords and pass them as a hidden form field. Can this be done, and are there scripts available that can do this?

  | brycebertola

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  When is it good to use target="_blank"
  

  Hi! Just wondering about user experience and when to use  target="_blank" in links on the website. Let's take homepage, for example. Is it better to have social media icons (for Facebook page or Twitter or Google+ page) open in a new window on homepage? When is it appropriate to use target="_blank" and when using it is too much for a user to handle? Am I right to say that  target="_blank" should be used when you don't want that link to get on the way of what visitor is doing? What's best for conversion? If you have some resources on the subject - feel free to share them. Thanks! I appreciate all responses!

  | MaxMinzer

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  The Effects of "Call for Pricing" Pricing Structures
  

  I have a wholesaler who sells great products but they have an internet pricing policy that states we cannot show prices online and that we must have a "call for pricing" or "request a quote/price" button instead because retailers are losing sales due to lower prices online from other retailers. I know, I know.. They are out of their mind. I have already told them that they should have online MAP pricing requirements to protect their retailers but they refuse to even set an MSRP! I've been looking for some articles to show the statistics of customers lost from not having a price on your site. Does anyone have any information or suggested links on this topic? and the final question is if I was to remove the prices from my website, would that in turn affect my rankings?

  | bcarp88

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  Advice on SEO for Chinese Website in China
  

  Hey folks, I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China. I have a few questions that I hope someone can help with? What are the primary SE's in China Are there any specifics with regards Keyword Research Are there any specifics around SEO techniques and climbing up the SERPs? I know I don't speak Chinese but I will need to be advising. Thanks, Andy

  | Andy.Drinkwater

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  Any idea why my bounce rate could be so high?
  

  Hello Everyone, I'm stumped. My primary website has a horrendous bounce rate of around 75% My domain is www.radicalmarketingsolutions.com My home page has a bounce rate of around 68%. The funny thing is, I have a page on Google Analytics basics for small business owners that is my 3rd top page for content, I have an average time on page of over 3 minutes yet my bounce rate is 90%. I have another page on how to depersonalize your google searches in Chrome and Firefox that is a top page with a time on page over 5 minutes and this page has a bounce rate of 96%! I felt that my old design was really hurting me so I changed the design in the beginning of this month and it does not look like it's helped much. I really simplified the site, created a lot more white space and added some links to my other important pages in hopes to get more click throughs. I would really love some honest "constructive" feed back on my site as to why the bounce rate could be so high. I have a ton of content on my blog and I get a lot of positive feedback. One thing I did not do was exclude my IP from Analytics so I could be influencing the numbers. I've added this filter and hoping this will help. Another issue is I do email my list with each new blog post. This could mean those folks visit the post and then leave without reading anything else on my blog. So this could be hurting me as well. Would love your suggestions. Thanks, Bill Parlaman

  | wparlaman

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  "How did you find out about us" accuracy research?
  

  This is more of a conversion and usability question than an SEO question. Does anyone know if there's any comprehensive research about the accuracy of the well-known "How did you find out about us" question in web forms? I need to convince a customer that they shouldn't put the question in their form, at least not the way they do now. I hope someone can refer me to a credible online source / article about this subject?

  | Melonmedia

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  Capital Letters in Title Tag, or not?
  

  Hello there! A Google-AdWords-guy call me for give me advice about how to optimize my last campaign in google Adwords. He told me to “Capitalize Each KeyWord of the Title” of the ad to catch the attention of the users in it. Does it make sense to apply this “rule” in the title tags? Does Google interpret this like “hey, you are trying to manipulate the SERP click-through! You are cheating, now go down in the SERP!”. Do you think this rule works also for the tweets? Ok, I hope I’ve been clear enough to expose my issue. Any comment, advice, test or experience that you share about this is appreciated. Thank you! — YESdesign team —

  | YESdesign

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  Capitilization in Meta Description
  

  Hi, In a meta description I was wondering which is best for click through rate: A Meta Description Written Like This With Leading Capitals and Some Fully Capitalized Words Eg FREE, BUY NOW Etc? OR A meta description written normally like this without leading capitals and fully capitalized words? My initial thoughts is the capitalised one stands out more and may get more click throughs, but I also don't see anyone else doing it this way so I was wondering what the generally accepted thought is on which one improves the CTR more?

  | GrantEllis

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  Low conversion rate, high ticket item... but not THAT high
  

  Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery.  I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points.  I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff

  | fangdigital

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  Using overlay content on landing pages - possible? recommended?
  

  We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.

  | lh2712

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  What is a good closing ratio? I am at 32%
  

  I have a client I landed about 1 1/2 months ago. The only traffic coming to the site is from Google Adwords.  The goal page is the "Get A Quote" page and the closing ratio is 32.4%.  So about 1 in 3 visits fill out the quote form.  I usually do eCommerce and I am used to seeing 2-3% goal conversions. But 32.4%???? Is that normal for a regular static site (non-ecommerce).  It's been like that for a whole week! Should I toot my own horn here?

  | Francisco_Meza

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  How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
  

  I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is.  I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is.  I did some quick searches but did not see any current numbers. Many Thanks!

  | JKuly

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