FAQ page structure
-
I have read in other discussions that having all questions on an FAQ page is the way to go and then if the question has an answer worthy of its own page, you should abbreviate the answer and link to the page with more content.
My question is when using some templates in WP, they have a little + button you can click and it reveal the answer to the question. Does this hurt SEO versus having all text visible and then using headers/subheaders?
An example of the + button https://fyrfyret.dk/faq/
-
Makes perfect sense. Thanks a lot. Just the type of feedback I was looking for.
-
Thanks. That was kind of my thought. I wasnt convinced the setup as now is the best. Thanks for the feedback, it is much appreciated!
-
^^ these are both great answers.
I'll add one thing: I often view FAQ pages as a great opportunity to earn featured snippets for specific questions related to a brand. I can't say for certain, and this may not at all be a goal of yours, but the HTML structure this WP theme element utilizes probably doesn't lend itself to stand out for earning any featured snippets. If you break them out of the FAQ element, utilize headers well, and maybe even consider schema markup, there's a chance you could earn a featured snippet or two among those frequently asked questions.
-
I'm afraid we're in a bit of a state of limbo on this issue, Nickington.
Currently, Google's ranking is based on the desktop version of the site for both desktop and mobile results.
Google has clearly stated, and many tests have confirmed, that content which is not visible unless a user interacts with the page (such as having to click the drop-down for the FAQ result) is deemphasized in search results.
BUT! Google has also stated that they are in the midst of changing to a mobile-first index which will mean that the mobile version of websites will be used for ranking assessment. In addition, they've been quite clear that at that point, since things like accordion drop-downs are so much better UX for mobile users, that kind of hidden content will no longer be "penalised".
Unfortunately, there's been no declared date for when the switch to the mobile Index will occur. Instead, they've said that it will be rolled out gradually to individual sites as they detect that the mobile version of a site is ready for it. This means it's entirely impossible to assess when the changeover might apply to your site.
So for absolute best SEO, the solution is unfortunately a bunch of extra work for a hybrid solution My best recommendation would be to build out the FAQ content using headers and sub-headers so the content is fully visible on the page and gets full indexing authority from the search engine. Then keep an eye on the mobile indexing of your site to detect when it appears that it has moved fully into the mobile-first Index stage, and at that point redo the FAQ page to utilize the accordion drop downs instead.
The alternative would be to build out the page using the accordion drop downs to start with, and accept the fact that it will be some time before that hidden content has a chance to rank effectively. this would definitely be a second-best option in my opinion.
Does that all make sense?
Paul
-
Hi Nickington,
Good question!
The FAQs are for better UX.
Also, thinking on mobile UX it is great to have a list and quickly find out the option that I really need.
Browseo's amazing tool might help you to kow out what are the signasl that the algorithms can read about a page of your website.Said that, I think that your FAQs page is doing great.
Although you might consider to check the Moz SEO Guide on regard the Meta Keywords. Good luck!Mª Verónica
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
Google Is Ranking the Wrong Page
Howdy Folks- I have a case where Google is ranking the wrong page for a couple of different keywords. The home page is: http://healthtn.com Most notably, we're trying to optimize the home page for "Tennessee Health Insurance" but the below page is what continually ranks for it, and does so very poorly. We used to be page two with the home page, now we are page four and it ranks the following page. http://healthtn.com/tennessee/health-insurance/student I have started directing our Internal Linking to reflect the correct anchor text but succeeded in losing ranking for the term, but am still ranking the wrong page. Any thoughts or help would be much appreciated!
On-Page Optimization | | CRO_first0 -
How can I find these pages?
Hi there! the SEOMOZ software has shown some warnings related to two pages that I can't locate in my WP plattform http://www.tarifakitesurfcamp.com/contacto/estrella/ http://www.tarifakitesurfcamp.com/equipo/equis Any ideas? Many Thanks
On-Page Optimization | | juanmiguelcr0 -
On-Page Report Card: Whats up with the TITLE of the page?
Started to fix the SEO issues on a customers website. When I run a "On-Page Report Card" It says that the title of the webpage:
On-Page Optimization | | maklarlabbet
www.visbymaklarna.se/visbymaklarna.html Is "visbymäklarna - Ditt förstahandsval på gotland." But if I check in the source code of the webbrowser the title should be:
name="title" content="Vi är mäklarna på Gotland som sätter människan i första rummet" /> (Actually this is with special encoding for the swedish characters. The title in coded text is: "Vi är mäklarna på Gotland som sätter människan i första rummet") Anyway the title of the webpage source code and the title of what SEOmoz reports is different. Why is that?0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
Duplicate page content,
Hi, in my campaign crawls diagnostic, I have a lot of Duplicate page content, but we use canonicalization and I used webmastertool to make sure the campaign parameters are not consider by the Google bot. Can you see what could be my problem, or do you have a tip for me or things to look at ? Thank You VB
On-Page Optimization | | Vale70 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340