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Hey, I am very concerned about the link metrics I am seeing, really hoping someone can help.

In October last year there were a total of 34.7K 'total links' attributed to my E-commerce website . This compared to 41.2k and 213k links attributed to my two main competitors.

In November, my website had a forced update due to incompatibility issues my shopping cart version was having with the server on which it is hosted. (I was told by my web developers / hosting company that their server was upgraded.) This update created many problems such as checkout issues, page layout issues, sitemaps not automatically regenerating and the big one - it reverted back to http instead of https.

Along with my developers, I spent 2 weeks fixing all of the issues until everything worked correctly and https was reinstated. After initial warnings from Moz, I have not received any critical crawler issues or warnings, big ranking drops etc since November. I was satisfied that all was ok.

However, in November my 'total links' jumped to 81.5k and have since continued to balloon. December - 309.1k, January -335k, February - 665k, March - 716k, April - 719k, May - 742k, June - 751k. In the same period (November - June), my external links went from 5.3k - 8.7k. So it appears the huge increase in links are internal. In my latest report it states that 'internal follow links' are up by 8k and 'internal no follow links' are up by 1k. This is insane.

I cannot understand why I have so many internal links and why they keep increasing. I maintain the website with updates, blog articles etc but no more than I have in the past several years.

Worryingly, once this increase in links started being reported, my Domain Authority has also tanked. In October my DA was 37 (higher than my competitors) and has since dropped as low as 19. It has gone up to 21 this month (still significantly lower than my competitors).

I have spent hours researching why this huge increase in internal links could be happening but have got nowhere. If anyone could advise what the issue could be and how I can fix it, I would be eternally grateful.

Issues I have discovered along the way that may help with analysis:
My site has many 404s (hundreds) - all relate to urls of old images that have been removed from the website.

The 'Top Hits' on my website are from blogs (some spammy) to these deleted image urls that return a 404.

I don't use any plugins.

I do get 'duplicate content' notices as my blog posts archive themselves and generate new urls - as an example - 'blog post name' archived December 2023.

It may be the case that the old http urls have been redirected to https but I have no warnings for 'redirect issues' in Moz.

Thanks for taking the time to read this and thanks in advance for any help.

How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors?

For example, see the monthly volume for the keyword "Business resilience":

U.S. = 360
Canada = 6

This seems like a huge difference!

On a client site https://compassionateleaders.co.uk/ Incoming links is reporting a domain link from Huffingtonpost.co.uk amongst 30 others.

However when I review Inbound Links it is showing Zero results.

How is this possible? Is there an issue in the system?

Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.

I've been working on optimizing my website, and I recently noticed that my Outbound Link (OBL) score isn't as good as I'd like it to be. I understand that OBL scores can impact my site's overall SEO performance.

Could anyone share tips or best practices on how to improve the OBL score of my site? What should I focus on when adding outbound links, and how many are ideal to maintain a healthy OBL score?

Also, are there any tools or reports in MOZ that can help me monitor and improve my OBL score effectively?

I am new to blogging. your help will be appreciated

Why spam score of my website is 78 in moz. I had disaow bad backlinks in 2023 and it's still showing my spam score too high. Help me to decrease it.

. How to solve it?

I was using the Yoast plugin and for more than ten years and my keywords were always in the top twenty with many in the top five. I then moved over to rank math plugin and things were fine. Then i saw all my posts and pages go our of serps with not a single page in seps.

I looked at the plugin and saw that it was still working fine but my subscription ran out two months previous.

none of my brand news articles appear in serps. All my posts are indexed but not one of them in serps and not one of my keywords are ranked.

Can anyone please let me know what to do to solve this

Hi there, Moz Community!

I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills.

I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores:

Moz: No search volume data, Keyword Difficulty (KD) 24
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty.

Here are some additional details that might be helpful:

My target location: Pakistan

My Questions:

What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!

Thanks,

Hey everyone, i am creating a blog post on Top SEO Experts in the World.

I need your recommendation who is in the top 10 list?

Your suggestions is highly appreciated for me.

Thanks!