Welcome to the Q&A Forum

So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?

Hello! We have a client whose parent website is in Japan. The us site lives on a US subdomain. Google is pulling the Japanese company name into US search results. Any idea how we can fix this?

What’s the best way to market a B2B service based business in a local area? Digital Marketing

TIA for your input

I want to get your thoughts on Chat GPT for creating articles on my site to drive SEO. Does Google approve of this type of content or not? I seems quite good quality - I suppose a key question also is: is it duplicate content?

I have used on Propress website and also on blog sites so need to understand if this will reduce my rankings.

Thanks
Matthew

Is it 'OK' to have multiple domains in the following instance?

Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only.

We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site.

They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product.

This would be a similar scenario to give you an idea of how it would be structured:

MAIN SITE: describes a few products, and you can purchase from this site

SECOND SITE, different domain: a blog site that contains personal experiences with one of the products.

BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site'

Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same.

MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc...

So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...

Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.

Hi. I wanted to get best practices for retiring an enterprise blog with hundreds of old posts with subject matter that won't be repurposed. What would be the best course of action to retire and maintain the value of any SEO authority from those old blog pages?

Is it enough to move those old posts into an archive subdirectory and Google would deprioritize those posts over time?

Or would a mass redirect of old blog posts to the new blog's home page be allowed (even though the old blog post content isn't being specifically replaced)? Or would Google basically say that if there aren't 1:1 replacement URLs, that would be seen as soft-404s and treated like a 404?

Hello,

Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact?

The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor.

Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing?

Any insight would be appreciated.
Thank you in advance.
Best,

Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords.

For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Examples of keywords could be:

Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022

I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows:

All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022

The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience?

1. Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows:

All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023

The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow.

2. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows:

All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023

This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?)

3. Would I be better off choosing one main keyword to use as a category and then use tags for the other categories?

Categories:

All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants

Tags:

Woodsculp Safari
Woodsculp Christmas 2023

The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022.

In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags).

4. Is it good practice to organise products under multiple categories for an e-commerce site?

Thanks in advance for any help and advice.

We are getting this error message since adding Shopify:
Hostname/IP does not match certificate's altnames: Host: mydomain.com. is not in the cert's altnames: DNS:*.myshopify.com, DNS:myshopify.com"

Does anyone have any insight into what has caused this?