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5/21/2009 If you've ever spat the words "Facebook" or "Twitter" in the face of your client or supervisor before, you probably heard one of the three most predictable responses: 1. What the hell is that? 2. Ooh yeah, we gotta get on that and go viral! 3. I don't care what it is - how do we measure it?
1/20/2009 As search engine marketers, many of us spend a good chunk of our time studying Google's moves. We see the progress being made in GMaps, GAnalytics, GChrome, GDesktop Search, etc., and while we tip our hats to Google for developing wave after wave of innovative ideas, there's always that slight undercurrent tickling our feet and keeping us aware of Google's exponentially increasing stockpile of the world's most valuable commodity: information.
11/26/2008 Don't get too excited here... this is neither a how-to nor a success story. It's merely a hypothetical, and any research or insight you've got is more than welcome in the comments.In commenting on a recent SEOmoz post, I recalled querying Google for a result that began "why did...", ...
8/8/2008 The past few years have seen numerous discussions raised about the pros and cons of hosting your own blog vs. riding the snake that is WordPress/Blogger/whatever. While it's safe to say that growing your own is the best practice (I think I'm still talking about blogs here...), I've never seen anyone in SEM successfully play devil's advocate on the matter. Or the "devil'...
7/16/2008 No worries if PPC isn't your bag... this article ties into SEO and general business tactics as well. If none of those things are your bag, then just skip to the bottom - I made a lolcat pic to appease you. Brats.I was reading Kate's post on Tightening PPC Ad Budgets and thought I'd chime in with my take on thos...
7/8/2008 A PageRank layman recently asked me how Google decides what site gets what ranking. Rather than bore him with technical tidbits from last decade's abstract, I thought I could better express the concept through a medium we can all appreciate: celebrities.The metaphor is a simple one: PageRank is all about the quantity and quality of inbound links, right? Well, the value of a celebrity...
6/24/2008 We've all heard the buzz about Emerging Markets for a few years now, and while it's started to really crank with SMO and alternate language versions of websites, I have yet to hear anyone yet talk about KW research specifically for EM.This begs the question, is there anything worth talking about? As an SEO, my intuition tells me to start researching and securing great placem...