6 Ways Google Ad Extensions Can Improve Your AdWords Campaign
8/8/2012 Most PPC managers know that ad extensions allow you to show additional information on your Google AdWords ads. But only a small minority of them actually use ad extensions to their full potential. That’s a shame, because ad extensions can be powerful tools for a variety of effects, including increasing CTR, boosting conversion rate and decreasing CPA. What’s more, your cost per click isn’t changed by implementing them.