2/10/2021
The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.
8/7/2020
In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.
5/22/2020
With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.
4/10/2020
How to show your value to potential clients or stakeholders is an essential skill right now. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business (and 3 warnings on what not to do.)
12/13/2019
Turning your clients into SEO allies is key for effective reporting and retention. But how do you do it? To complement our just-released Mini Guide to SEO Reporting, we're bringing back a fan favorite Whiteboard Friday!
8/28/2019
[Using Keywords In Blog] If you're an established blogger new to SEO, you'll benefit from this primer on how keyword research can help your BLOG show up on Google and get in front of readers who'll care about your content.
8/23/2019
Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins shares a better way of improving your site.
8/14/2019
If you're just getting started with link building, here's a quick overview of the basics, as well as actionable tips & resources to jumpstart your efforts.
7/17/2019
The last day of MozCon came and went faster than a toupee in a fan factory.
7/16/2019
Day two of MozCon had it all: local search, content marketing, dogs, E-A-T, voice search, and so much more.
7/15/2019
Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments. And while the content was diverse, the themes are clear: search is constantly changing.
5/21/2019
Good reporting is critical for client retention. Grab insider agency tips from seasoned SEO Kameron Jenkins and learn how to make your reports invaluable to your clients — there's even more advice in our free whitepaper!
3/28/2019
When you're hiring a new SEO, how do you know they're the right fit? We've put together a quick guide on desigining
3/21/2019
Learn the 10 tips for showing your clients the value of your SEO work in this article by seasoned agency SEO Kameron Jenkins.
3/1/2019
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.
2/11/2019
Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for better communication!
1/25/2019
Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.
12/7/2018
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
6/22/2018
Two essential questions should guide you as you select a domain: what are my goals, and what's best for my users? In this Whiteboard Friday, Kameron Jenkins shares how to ensure your domain selection aligns with your business goals.