The Local SEO Cheat Sheet [Free PDF Download]

Whether you're an SEO agency representing several brands, work in-house managing multiple locations, or if you're a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle. We created the SEO's Local Search Cheat Sheet to help you stay on track. Download the full PDF for free below!

With the Local SEO Cheat Sheet you'll be able to answer questions like:

• What info do you need to onboard a new client?
• Is your business eligible for a Google Business Profile (formerly Google My Business) listing?
• How do I find support from Google for my local search question?
• What local data do I need to include on my website?
• How do I manage my online reputation and reviews?
• What do I do when my site fails to rank?
• What are key local SEO concepts?
• How can I earn linked unstructured citations?
• What kind of local content should I write about?
• What is hyperlocal marketing?
• How can I identify my local competition?

Supplement the above Local SEO Cheat Sheet with these articles, videos, and downloads to level up your local marketing.

• What is a Local Citation? — Clear explanation of what a local citation is, how to check your business citations and the different types of citations.
• Where to Get Local Citations — List of major platforms and sites in the local citation ecosystem.
• The Ultimate Guide to Local Search Ranking Factors — This needs no explanation. It's a must-read for all Local business owners.
• Local SEO Certification — In this six-part Certification, you’ll receive nearly six hours of on-demand, instructor-led content covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success.
• In Real Life: Local SEO Tactics — In this Moz Academy course, local business owners learn how to get the most out of their SEO strategy using the skills and knowledge they already have.
• The Essential Local SEO Strategy Guide — A comprehensive beginner's guide to SEO marketing for small businesses.
• What is Google Business Profile? - Google Business Profile (GBP), formerly Google My Business, is a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos.
• The Essential Local SEO Strategy Guide — A comprehensive beginner's guide to SEO marketing for small businesses.
• 7 Absolute Beginner Local SEO FAQs — Starting your local SEO strategy from scratch? Ramp up with simple answers to these commonly asked questions for absolute beginners.
• Do You Need Professional Reputation Management? Why you should manage your small business reputation in an ear of social-local-mobile interaction.
• Should You Pay for Local Listings Management? Does citation management still matter in the grand scheme of local SEO?
• Location Data + Reviews: The 1–2 Punch of Local SEO — Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign.
• The Local Algorithm: Relevance, Proximity, and Prominence — Take three minutes and learn about the core factors driving Google's local algorithm from one of the industry's foremost experts, Mary Bowling.
• 2020 Local SEO Success: How to Feed, Fight, and Flip Google — Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020.
• Google My Business: FAQ for Multiple Businesses at the Same Address — How should you get listed in Google My Business (now called Google Business Profile) if you’ve got multiple businesses at the same address? How many listings are you eligible for if you're running more than one business at a location? Get answers to your top questions in this comprehensive FAQ.
• Generating Local Content at Scale – Ease the pain of building local landing pages at scale with the help of natural language generation in this video by Russ Jones.
• Getting Smarter with SERPs — These days, every SERP is local. And when we're basing important decisions on them, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this Whiteboard Friday video.
• The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report - Our local business review survey outlines key takeaways regarding the impact of reviews on consumer behavior and local business success. Learn more about the fundamentally important inclusion of online local business reviews in any local SEO strategy.
• The Local Business Content Marketing Guide — This guide is an all-in-one resource designed to help you form the right strategy for your local business. It will teach you how to research, write, and publicize the best content for the local communities you serve and how to differentiate your business from its competitors.