Analytics and Reporting
Showing 131 results
Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.
A/b testing will no longer be a mystery after Kyle does a deep-dive on every part of the experimentation process.
Paid channel advertising—or SEM—is a traffic acquisition technique that virtually every marketer has encountered. But, traffic acquisition is only half the marketing equation. In this webinar, you'll learn how to use A/B testing to improve the efficiency and return-on-investment of your SEM campaigns.
Google Analytics is an excellent tool for tracking the results of your online marketing campaigns. But what about more traditional channels like TV, print, and radio? In this webinar, you'll learn how to use Google Analytics to track ALL of your marketing efforts.
B2B organizations are constantly looking for a "closed loop" reporting solution. This webinar explores integrating your CRM with Google Analytics and how to identify and optimize pages that drive qualified organic traffic.
In this webinar, we'll guide you through advanced Google Analytics techniques that you can use today to help justify your marketing efforts, measure your search traffic, and segment your data in new ways.
"Everyone should A/B test." Sounds like great advice, but if you're not careful, A/B testing can do your online business more harm than good! In this webinar, we break down the myths and misunderstandings surrounding A/B testing, focusing on 5 specific things you need to do to prepare for any split test.
Read the article
For digital marketers, there is so much data to wrangle from so many different sources. In this webinar, we'll walk you through using APIs to connect your tools and resources, cutting your time spent in half and letting you get to telling your story.