Resource Listings

There are many other factors that could explain why rankings changed during a Google core update, and understanding these are key to improving performance. You'll walk away from this session with Lily Ray understanding how Google core updates work, how and why the results change, how to respond to being hit by an update, and how to future-proof your site.

In an industry overloaded with data, tools, algorithm changes, and a constantly evolving landscape, it's tough to know what to prioritize. Often, this leads SEO initiatives and strategies to be more reactive instead of proactive. In this session, Chris Long will show you how to shift to an offensive SEO mindset. This will help you better prioritize key initiatives, get stakeholder buy-in, and navigate a successful long-term SEO strategy.

SEOs have self-reported that the #1 challenge to their SEO program being successful is getting changes implemented. Additionally, we're often faced with constantly having to prove the value of SEO as a channel. In this talk, Jackie will focus on how you can source and uncover allies, enlist your coworkers, and successfully navigate the political landscape to get your project prioritized.

Are you using Search data effectively and at scale? In this presentation, Google Search Advocate Daniel Waisberg will present the data available today, and demonstrate the best methods of using Search Console bulk exports for scaling your SEO efforts. After this talk, you'll understand the challenges of using data to steer your strategy, and get the scoop on analyzing and visualizing this data to drive your product decisions!

If you want to ensure the longevity of your content strategy and also be more adaptable to the changing landscape digitally, you'll need to leverage multimedia formats such as video, audio, and more. This talk will explore the benefits of incorporating these formats into your marketing strategy, including tips on how to create engaging content that resonates with your audience and boosts conversions/sales. By the end of this session, you'll have a clear understanding of how to future-proof your content strategy and stay ahead of the competition.

What the heck even is GA4 and why are you being forced to use it? Get ready to explore the rapidly changing landscape of analytics! In this talk, we will explore the future of analytics and provide a step-by-step guide to adjusting to the big changes that lie ahead. We will discuss how to move from fear and resistance to embracing the transformation that is already taking place. You will leave with a blueprint for success that will help you future-proof your analytics strategy and unlock new possibilities for growth and innovation.

Struggling to find your place in SEO? Want to break through to the next level, but feel like you’ve hit the wall? Join Noah Learner on the journey “Down the Mountain”, as he shares his evergreen framework for optimizing your career in any market. This framework - built on craft, people, critical thinking skills, and synthesizing data - will help you now and in the future, as you look for what’s next. You’ll learn a repeatable process and specific skills that will help you accelerate your career and make you impossible to ignore.

SEOs have complained for many years now, that the SERP just isn't what it used to be. We yearn for the simpler days of 10 blue links. But Google is changing for a reason, and SEOs have reason to be invested in its survival. Besides, not all SERP features are bad news. In this talk, Tom Capper will look at Google's direction and the strategic imperatives that are forcing its hand. You'll walk away with a plan to unearth happiness (and organic revenue) in the brave new world.

Headless CMSes are on the rise, and headless SEO is quickly becoming an essential skill for SEOs. In this talk, Lidia Infante will explain the concept of content modeling with RAL examples, which lies at the core of headless CMSes. By the end of this presentation, you will have a firm grasp of the limitations and advantages of headless SEO, and possess a checklist of 7 implementations you need to request from your development team.

Fifty-four percent of consumers report that they'd like to see more videos from brands, and video SERPs account for an average of 20% of untapped keyword opportunities. There's never been a better time to improve your video SEO! From on-page embeds to SERP visibility, and even in your backlink profile, video is an unrivaled tool for adding value to your content and improving your website's SEO outcomes. In this talk, Crystal Carter explores what matters on the Google SERP, and what leads to success when optimizing the videos on your site.