Analytics and Reporting
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Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Learn about collecting necessary metrics from a variety of tools, then walk through a downloadable spreadsheet designed to help you in your reporting efforts.
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
We've all been frustrated with not knowing how to corral data into cool, sexy visualizations, but now Annie will pull back the curtain and provide tips, tricks, and hacks to transform raw marketing data into works of art, in plain English.
Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.
A/b testing will no longer be a mystery after Kyle does a deep-dive on every part of the experimentation process.
Take a bold step into the international market. Aleyda will walk you through how to calculate the possible ROI of international sales, how to sell it to your boss or client, and the practical how-tos of international implementation on your site.
Take your everyday data and turn it into comprehensive analytics applicable to all internet marketers. Even if you don't love analytics.
Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who?s got the good stuff?
Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.