Analytics and Reporting
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The essence of marketing is being able to give credit where credit's due. Campaign tagging makes that possible in a significant way, but it can also quickly go awry. In this Mozinar you'll learn tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that's gone off the rails.
Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Learn about collecting necessary metrics from a variety of tools, then walk through a downloadable spreadsheet designed to help you in your reporting efforts.
Take a bold step into the international market. Aleyda will walk you through how to calculate the possible ROI of international sales, how to sell it to your boss or client, and the practical how-tos of international implementation on your site.
Take your everyday data and turn it into comprehensive analytics applicable to all internet marketers. Even if you don't love analytics.
Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who?s got the good stuff?
Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.
As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don't move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.
Whether you're building a robust SEO team or leveling up your own marketing skills, this Moz Academy SEO Essentials Certification covers everything you need to quickly ramp up on fundamental SEO topics and develop a competitive SEO strategy.
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 10 hours of actionable marketing knowledge.
Finding qualified SEO managers to add to your team is no small feat. From writing the job description to creating a training program, learn how to hire the right people and equip them with everything they need to hit the ground running.