Content Marketing
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Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey.
So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won't work for everyone. Instead of building up a list of other companies' tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I'll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.
You are laser focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue.
Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots, but faster, cheaper and continuously? I'll show you how.
Learn about the latest updates to Local SEO, including the 2017 Local Search Ranking Factor study results. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them.
Information Architecture (IA) shapes the way we organize data, think about complex ideas, and build web sites. Joe will provide a new approach to IA for SEO and Content Marketing, based on actionable insights, that SEOs can extract from their own data sets.
A look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s Reddit, Slideshare, Quora or Instagram, Ross shares some of the lessons he's learned from a variety of different content experiments.
Categories: Content Marketing
Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe—and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.