Crawl and Site Audit
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This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.
Using pagination in conjunction with other URL parameters can be confusing. Check out this Q&A post for a discussion of how to best implement both.
Why might Google not be caching pages that they've previously indexed? Explore a few potential reasons in this post from the Moz Community Q&A.
Should website owners block blog category and author links from being crawled? Why or why not? Learn more in this Q&A post.
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie.
This Q&A post explores techniques for preventing "print" pages from being indexed by search engines.
A visual guide to the HTTP status codes that really matter to SEO (200, 301, 302, 404, 501, 503). Half infographic, half cheat-sheet, half man, half bear, half pig.
Can search engines crawl PDFs? How can website owners get the most SEO value out of linked-to .PDF files? This Q&A post looks at a few hypotheses and solutions.
How does using the canonical tag impact indexation and search visibility? This Q&A post explores how search engines interpret the use of this tag on a webpage.
From a lack of resources to bureaucracy, it's only getting harder to get SEO tasks executed, and achieve the expected results in the projected timeline. In this session, Aleyda will cover the primary causes of an SEO audit failure, the top challenges across common scenarios, how to rethink your SEO auditing process, and recommendations to maximize success.