Keyword Research
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Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines in an attempt to figure out what to rank for. Learn the basics of what's involved in keyword research, how often to do it, and where to learn more about it in this article.
Categories: Keyword Research
Featured snippets (also known as “answer boxes”) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site.
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms to target when optimizing your website and directory listings, and learn how and why to structure your website around them.
Just using Keyword Planner and Google Suggest is a waste time. Gianluca will show you how keyword and topical research is more about culture, not guessing, and explore unusual sources and seldom used tool features to make your research more effective.
What is Google's "Hummingbird" algorithm update? What influence did this update have on how search results are built? Learn in this article.
Learn the in's and out's of using one webpage to simultaneously target multiple keywords.
This Moz Academy video will help you learn how to get a leg up on the competition in local SEO and Google Maps.
The first step to international SEO is optimizing your keywords to the non-English searcher. Learn how to choose the right keywords for most languages without the need to become fluent in another language.
In this webinar, we'll guide you through advanced Google Analytics techniques that you can use today to help justify your marketing efforts, measure your search traffic, and segment your data in new ways.