Link Earning
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For all but the fewest of brand's, content strategy comes down to creating content—blogs, ebooks, infographics, etc. That's a losing game. This webinar walks through placing strategy at the forefront, allowing it to guide the discovery, design, and creation process.
We've all sent guest post pitches and "link building requests" and begged for precious links any way and anywhere we can. But, that simply isn't marketing. We have all the tools for a better way of finding our audience and determining what they love. Richard will show you a data-driven approach to marketing your brand to your target audience. No more guesswork, you'll know exactly how to get the right eyeballs on your content.
You've built your content and made it King. Now what? Ross teaches you how to take your content and turn it into links for your site. Whether you're just hunting for backlinks or building up social shares, you'll find all the tips to get your community engaged and building those links for you.
Link building is hard work, especially on limited resources. Mike will go over how to use tools, automation, and relationships to build links with minimal resources.
Paddy dives into 35 ways to get links. He goes out of the box, around the universe, and all the way back to MozCon.
Embrace your own awesome while kicking back and relaxing. Ian takes you through how to be so brilliant online that you'll be swimming in links.
The link building & earning chapter of the Professional's Guide to SEO will help you develop the right mindset for building sustainable link earning websites to grow a site's authority strategically.