Local Marketing
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Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy Hawkins will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The underlying goal can be to improve customer satisfaction, build brand reputation, drive more traffic, visibility, conversions, and revenue, by engaging a greater number of nearby customers.
Local search ecosystem describes the existence of multiple websites, directories, platforms, and apps that list, distribute and share information about local businesses. Learn how data aggregators, directories and search engines play into the local search ecosystem.
Beyond Facebook, Twitter, and Pinterest, what other social media networks should local businesses use to enhance their marketing efforts? Learn in this article.
This article covers the basics of how to leverage Twitter to aid in local marketing efforts.
This article covers how to set up a business account on Pinterest and get started using the social media network for local marketing efforts.
Why should local businesses use Facebook for marketing, and how can they get started with the network? Learn in this article.
What types of content should local businesses create? Learn in this article.
Social media can be a powerful tool for local businesses. Learn the basics of using social media for local marketing in this article.