Local SEO
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We all know reviews are important for most local businesses - we know not to fake them or coerce them, but how do you really get good ones? This talk will cover innovative ways to get reviews with real life examples from a variety of industries.
So what's it take to show up in the local pack anyway? In this session we'll dive into the data from thousands of business across the U.S. to see the factors that push a local business into the coveted and competitive local pack.
Learn how the Google My Business team approaches the chains and agency experience, and the newest product improvements for people like you who manage listings in bulk.
Let’s have some funnel fun! Learn how to set up your SEO funnel, uncover SERP opportunities, optimize your content to get more qualified traffic, and measure the success of your efforts.
Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.
The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page. Learn more about hreflang and how to use it in this article.
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Country code top-level domains (ccTLDs) are domain extensions generally used to indicate a site contains content specifically relevant to a particular country, territory, or region. Learn all about using ccTLDs for internationalization in this article.
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.