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So what's it take to show up in the local pack anyway? In this session we'll dive into the data from thousands of business across the U.S. to see the factors that push a local business into the coveted and competitive local pack.


Learn how the Google My Business team approaches the chains and agency experience, and the newest product improvements for people like you who manage listings in bulk.


Let’s have some funnel fun! Learn how to set up your SEO funnel, uncover SERP opportunities, optimize your content to get more qualified traffic, and measure the success of your efforts.


This article will teach you everything you need to know about local search ranking factors so that you can put them to work for the businesses you market.


Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.


We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.


Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.


Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.


Onsite SEO success lays in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.