Location Data Management

There are three main options to choose from when it comes to active location data (citation) management. Learn who each technique works best for, the pros and cons of choosing one method over another, and how to select the best active citation management technique for your needs.

How does Google obtain local search data? What are data aggregators? Learn in this article.

Learn about the top local SEO citation sources for almost 100 U.S. cities.

Learn about the top local SEO citation sources for 70 business categories including accounting, car dealerships, hotels, and even yoga studios.

In August 2017, Google stated that local searches without the "near me" modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after? For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous. By comparing non-geo-modified keywords against those modified with the prepositional phrases "near me" and "in [city name]" and qualifiers like "best," we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.

You know it exists. You know what a citation is, and have a sense for the importance of accurate listings. But with personalization and localization playing an increasing role in every SERP, local can no longer be seen in its own silo — every search and social marketer should be honing their understanding. For that matter, it's also time for local search marketers to broaden the scope of their work.

Let's talk about local SEO without physical premises. Not the Google My Business kind — the kind of local SEO that job boards, house listing sites, and national delivery services have to reckon with. Should they have landing pages, for example, for "flower delivery in London?"This turns out to be a surprisingly nuanced issue: In some industries, businesses are ranking for local terms without a location-specific page, and in others local pages are absolutely essential. I've worked with clients across several industries on why these sorts of problems exist, and how to tackle them. How should you figure out whether you need these pages, how can you scale them and incorporate them in your site architecture, and how many should you have for what location types?

Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.

Learn about the latest updates to Local SEO, including the 2017 Local Search Ranking Factor study results. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them.