On-Page SEO
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Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.
Learn what on-page ranking factors are and how they impact search engine ranking.
A title tag is an HTML element that specifies the title of a web page. Learn how to write SEO-friendly title tags (and check out the Title Tag Tool!) in this article.
What is a meta description, and why do they matter for SEO? What does it take to create an SEO-friendly meta description? Learn in this article.
When it comes to SEO, what actually counts as duplicate content? Why does duplicate content matter for SEO, and how can you avoid the ranking issues that may stem from it? Learn in this article.
Opportunities and Diagnostics are two categories of response returned by Google’s Lighthouse tools, which underpin Moz’s Performance Metrics suite, as well as Google’s own Pagespeed Insights. We'll go through each opportunity and diagnostic in turn, offer a basic overview of how to understand each, and link out to more developer-focused web.dev resources.
Categories: On-Site SEO
Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Dr. Marie Haynes will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
What is anchor text, how is it used, and how can it be optimized for SEO efforts? Learn more here.
Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy Krum will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how "fraggles" are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.
Flex those note-taking muscles, because you'll need them for this high-powered talk! Luke Carthy will share solid, profitable, and actionable tips on just how to identify juicy e-commerce revenue wins using the unlikely duo of an SEO crawler and custom extraction. You'll learn how to uncover impactful low-hanging fruit to both increase your conversions and improve your UX using the tool that's already in every SEO's arsenal. You'll also glean in-depth insight into some of the world's biggest names in e-commerce, sharing major missed CRO opportunities, costly oversights, and rookie mistakes hidden in plain sight.