On-Site SEO
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Take your on-page optimizations to the next-level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM's Natural Language Understanding to find semantic entities of competitor pages, how Google's EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.
Categories: On-Site SEO On-Page SEO
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?" We’ll ask the tough questions and answer them head-on! Join Luke Carthy as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.
Learn what on-page ranking factors are and how they impact search engine ranking.
A title tag is an HTML element that specifies the title of a web page. Learn how to write SEO-friendly title tags (and check out the Title Tag Tool!) in this article.
What is a meta description, and why do they matter for SEO? What does it take to create an SEO-friendly meta description? Learn in this article.
What is alt text and how do you implement it? Learn in this article
When it comes to SEO, what actually counts as duplicate content? Why does duplicate content matter for SEO, and how can you avoid the ranking issues that may stem from it? Learn in this article.
What is robots.txt, and how does it impact a website's search visibility? How do you create SEO-friendly robots.txt files? Learn in this article.
Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content. Learn more about what robots meta directives are all about and how to use them in this article.