SEO Analytics
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Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation Brie E Anderson will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
Core Web Vitals are all the rage, but do they live up to the hype? Tom Capper explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.