Technical

How does using the canonical tag impact indexation and search visibility? This Q&A post explores how search engines interpret the use of this tag on a webpage.

Headless CMSes are on the rise, and headless SEO is quickly becoming an essential skill for SEOs. In this talk, Lidia Infante will explain the concept of content modeling with RAL examples, which lies at the core of headless CMSes. By the end of this presentation, you will have a firm grasp of the limitations and advantages of headless SEO, and possess a checklist of 7 implementations you need to request from your development team.

In this talk, Jackie will show us how to identify, prioritize and get buy-in on large-scale SEO campaigns to drive traffic and revenue.

3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility (despite legislation to encourage this). This leads to 1 in 3 baskets being abandoned, leaving an estimated 13 trillion up for grabs. One of the top issues is image alt text. This text is essential for making images accessible - however it isn’t always a priority when it comes to SEO strategy, due to the challenges of implementing it on a wider scale. This session walks you through easy, scalable alt text generation - an intuitive and easy to understand tutorial, with most of the heavy lifting already done for you.

A dynamic inventory, complex categorization and filtering options, lack of unique product descriptions, well established global and local competitors..... E-commerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios. But, it doesn't have to be that terrifying. In this session, Aleyda will take us through the most common issues, and show how to effectively address them at scale, before they become real nightmares.

What KPIs are actually key? In this talk, Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights, in the hopes of helping you to develop smart SEO strategies.

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej AbuAli will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus Shepard explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's look at how we can modernize the relationship between the web development process and SEO with Dana DiTomaso.

What is a meta description, and why do they matter for SEO? What does it take to create an SEO-friendly meta description? Learn in this article.