Technical

Why does page speed matter for SEO, and how can you impact the speed of your own website? Learn the basics in this article.

What is canonicalization? How do you implement the canonical tag on a webpage, and why does it matter for search engine optimization? Learn in this article.

Redirection isn't just a matter of using the right HTTP status code. Learn about the SEO implications of redirection and best practices for success in this article.

"Machine learning" and "automation" aren't words SEOs need to fear. Machine learning enthusiast and ambassador of technical SEO Britney Muller shares a series of workflows intended for any SEO to access and use in their everyday work — no intimidation required.

Michael King redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.

Opportunities and Diagnostics are two categories of response returned by Google’s Lighthouse tools, which underpin Moz’s Performance Metrics suite, as well as Google’s own Pagespeed Insights. We'll go through each opportunity and diagnostic in turn, offer a basic overview of how to understand each, and link out to more developer-focused web.dev resources.

The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth Burr Reedy will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.

What would your reaction be if you were told that one of Wil Reynolds' clients got more conversions from zero-volume search terms than search terms with 1000+ searches per month? It's true. Wil found this out in seconds, leading him to really look at his whole client strategy through a new lens. It also made him question company-wide strategies. How prevalent is this across all clients? Don't they all deserve to get these insights? It required him to dig into the long tail, deep. To use big data and see PPC data as insights, not just marketing. What would your reaction be if you were told that Google's "bad click" business could be generating as much annually as Starbucks or McDonalds? Wil will be making the case for big data, agencies, and why building systems that looking at every single search term you get matched to is the future of search marketing.

How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej AbuAli will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.