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The essence of marketing is being able to give credit where credit's due. Campaign tagging makes that possible in a significant way, but it can also quickly go awry. In this Mozinar you'll learn tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that's gone off the rails.
Take your everyday data and turn it into comprehensive analytics applicable to all internet marketers. Even if you don't love analytics.
Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who?s got the good stuff?
Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.