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Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories


With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.


Daily SERP data allows big digital agencies like iProspect to quickly scale, pivot, and stay ahead of the competition.


Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis Sanders will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.


Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, Francine Rodriguez will explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.


What does it take to develop a content engine that drives results? In this presentation, Ross Simmonds will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.


Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana DiTomaso will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.