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Stay relevant, marketers! Learn to mine merged search and social data to build audience-based cookie pools for performance marketers to exploit.
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids, and more. How can SEOs be ready for Google in five years?
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of tracking social and search campaigns. He'll focus on history's lessons and what’s happening with direct and mobile traffic in an app-heavy world.
Categories: Mobile SEO Testing Tools
Google's model of our world now mirrors the physical world better than it ever has before. Learn how to meld the online and offline actions of your business for optimal Local Search success.
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands.
Too often we have design blinders on when running A/B tests, focusing only on things like button text. Chris will help you break through to find dramatic gains in your CRO efforts.
Just using Keyword Planner and Google Suggest is a waste time. Gianluca will show you how keyword and topical research is more about culture, not guessing, and explore unusual sources and seldom used tool features to make your research more effective.
SEO has come full circle as on-page SEO has returned to the forefront. Rand will share how and why on-site SEO is so important and show off uncommon tactics with powerful potential.
Categories: On-Site SEO On-Page SEO
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.