Resource Listings

From a lack of resources to bureaucracy, it's only getting harder to get SEO tasks executed, and achieve the expected results in the projected timeline. In this session, Aleyda will cover the primary causes of an SEO audit failure, the top challenges across common scenarios, how to rethink your SEO auditing process, and recommendations to maximize success.

What can we learn about this transformational period we're in from the early days of search? Yes, the value of ranking will diminish, but SEO was just a means to an end. Our job was to help people find what they were looking for and now there's a new approach. It's game time and the game has been reset. Wil Reynolds talks about timing, the role data and silos play in helping you to get the most out of AI, and where you should focus your time. By the end of this presentation, you'll gain 3 advanced approaches to get your brain going on what is possible, and how to lead

Every keyphrase is a competition. But the best competitor for that competition depends on what you see in the SERP. Getting your page to rank organically is only one of the many possible strategies. In this talk, Andy will explain big picture strategies in the context of ever-more crowded search results pages.

Visual search has been at the forefront of Google’s search and product innovations in the last year. Join this talk for “search what you see” optimizations via Google Lens and more.

Local SEO can be so much more than off-site listings, so let’s talk about it! By using content and schema on local landing pages, businesses can create unique value that satisfies customers and search engines.

Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are, and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.

Ten years ago, Paddy stood on stage at MozCon and shared 35 ways to build links in 35 minutes. This year, he is going to talk about lessons he has learned during the last 10 years, some reflections on what he got right and wrong, along with what the future holds for link building.

There are many types of link magnets, but there's one that'll never go out of style: data-backed research reports. When done well, you're creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links

In this talk we'll go beyond keyword research to explore how to build topic maps, and internal linking maps (that align with Google's understanding) to help you conquer new SERPS and win more budget from stakeholders along the way.

Remote work is the new normal for a lot of marketers — but leading a successful distributed team is about more than just making sure everyone’s got their home office set up. Learn how to build a vibrant, cohesive and productive company culture when your team isn’t all in the same place, and how to give remote employees what they need to set them up for success.