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Kristy works as a Social Business Consultant for Ant's Eye View based in Seattle. Her philosophy is simple. You're running a business. Your customers want what you have to offer. The best way to reach them and to keep them coming back is to create the best customer experience for them as you can. Learn how Kristy does her job, including the tools, processes and metrics that matter for success.
Categories: Social Media and PR
As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don't move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.
Next up is Stephen whose definitive CRO guide on the SEOmoz blog was one of the most popular of the year so far.
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