High-value business goals take priority in the local industry
My company/clients care most about:
Take a moment and celebrate this one, because it has big implications for our industry. SEOs have successfully shifted from a rankings-first approach to one that centers on the end goals: conversions and revenue. Numbers have remained consistent on this point for the past two years — a good sign.
If you have yet to make the leap, it’s time to recognize that Google’s rankings have become fluid and highly customized to searcher location. It’s no longer useful to conceptualize the SERPs from a “#1 ranking” mindset. Now, agencies can zoom in on the two constants for business owners: the never-ending need for engagement and revenue.