Moz Product Updates & New Features

Back in June, we released the Explore by Keyword 2.0 beta with improved UI and additional metrics. Since then, we’ve been hard at work making further improvements and are excited to announce that Explore By Keyword has been fully updated to the new experience!

Explore By Keyword allows you to learn everything you could possibly want to know about a query. A totally overhauled user experience and a wealth of new information improve this experience.

What’s new in Explore By Keyword?

• The Minimum Domain Authority of the top 10 organic results has been added to the overview of keyword metrics allowing you to gain further insight into the pages competing in the SERP.
• Primary Search Intent is now identified for the searched keyword making it easier to make decisions around keyword targeting and content creation.
• The SERP Features found in the results for the searched keyword are clearly noted at the top of the results, making it easier to see opportunities to update your content and schema markup.
• Keyword suggestions that are Questions have been added to the primary overview page, giving you a quick view of content ideas and tangential keyword opportunities.
• SERP Analysis has been added to the same page as your keyword metrics, so you can scope out the competition without leaving the page.
• Improved SERP Analysis UI makes it easier to see who is competing for the top-ranking positions and what SERP features are included.

Where is SERP Analysis?

If you’ve been using our Keyword Explorer tool for a while, you may be wondering, “Where did SERP Analysis go?” Don’t worry! We’ve integrated it into the main Explore By Keyword results page so you can see who is competing in the SERP without having to leave the page. We’ve also improved the UI and included additional data around SERP feature inclusion.

Where is Keyword Overview?

To offer a more streamlined experience, we’ve updated the workflow in Explore By Keyword so that you are no longer redirected to a different page when you make a query. All your favorite features are still there (including some new ones) - we just made it a bit easier to use.

Ready to check it out? Try it now.

Introducing the updated side navigation menu in Moz Pro! We’re rolling out a uniform side navigation across all pages in Moz Pro. This will provide a more intuitive and streamlined experience as you navigate through the platform. To further improve your workflow, all pages will now feature a full-width layout, providing more space and enhancing readability.

Why did we make this change? This update is all about making your Moz Pro experience even better. By aligning our navigation and expanding page layouts, we’re simplifying how you access tools and data, ensuring you have a more fluid and efficient experience.

Check it out

With the newly released Top Competing Content, you can gain insight into your competitors’ most visible content alongside key metrics like Page Authority and Domain Authority®. See what keywords their high-performing content is ranking for and how you compare. Quickly assess opportunities and strengthen your content strategy to surpass your competitors in the SERPs.

Explore the Top Competing Content tool now for:

• Comprehensive Competitive Analysis: Identify top-performing keywords as they relate to content strategies with precision.
• Actionable Insights: Make informed decisions to optimize your content and SEO efforts and drive better results. Discover which content from your competitors is dominating the SERPs and outperforming your own.
• Interactive Tables: Expandable tables allow you to drill down into detailed comparisons. Easily view top-ranking keywords, their positions compared to yours, and key metrics like keyword volume, difficulty, and click-through rates (CTR%).
• Targeted Research: Filter content effortlessly to focus on specific competitors or keywords, refining your competitive strategy with precision.

Try it now!

Following the release of the all-new Search Intent feature in Keyword Suggestions, we have now added this handy feature to Explore by Keyword (identified as Primary Search Intent). Powered by Moz Data and generated by Moz AI, this tool can help you identify the primary intent associated with your target keywords. Having this information in Explore by Keyword and Keyword Suggestions makes it even easier to make data-informed decisions around content creation and strategy.

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With the newly released Top Competing Content beta, you can dive into detailed insights on competitors' top-ranking keywords, positions, Page Authority, and Domain Authority® — all in one place.

Explore the Top Competing Content tool now for:

• Comprehensive Competitive Analysis: Identify top-performing keywords as they relate to content strategies with precision.

• Actionable Insights: Make informed decisions to optimize your content and SEO efforts and drive better results. Discover which content from your competitors is dominating the SERPs and outperforming your own.

• Interactive Charts: Drill down into detailed comparisons with interactive drop-down charts. Easily view top-ranking keywords, their positions compared to yours, and key metrics like keyword volume, difficulty, and click-through rates (CTR%).

• Targeted Research: Filter content effortlessly to focus on specific competitors or keywords, refining your competitive strategy with precision.

Try it now!

We recently released the all-new Search Intent feature in Keyword Explorer. This tool can help you identify the primary intent associated with your target keywords, allowing you to make data-informed decisions around content creation and strategy. Understanding a searcher’s intent is the first step to ensuring you provide content that meets their needs. Powered by Moz Data and generated by Moz AI, the Search Intent feature is live now in Keyword Suggestions.

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We are happy to announce the addition of new locale support in our Explore by Keyword and Keyword Suggestions tools within Keyword Explorer. You are now able to access keyword research data for the following locales:

• Angola - pt - AO
• Brazil - pt - BR
• China - zh - CN
• Hong Kong - zh - HK
• Mozambique - pt - MZ
• Portugal - pt - PT
• Taiwan - zh - TW

Try it now!

Today at MozCon, we’ve released a slew of features and updates to Moz Pro, STAT, and the Moz API. We’re doing two things with these updates. Firstly, delivering a huge leap forward in the data we provide, particularly around keyword research and Domain Overview, to help you understand your SEO universe at a glance. Secondly, making it far, far easier to find, access, and contextualize this data.

At a glance:

• Moz AI family of features, including:
  • Domain theme & topics
  • Search intent
• Explore by Keyword additions:
  • Updated UI
  • Minimum DA & difficulty
  • SERP Analysis in overview page
  • Search intent
• Moz API beta endpoints
  • Keyword Suggestions
  • Keyword metrics
  • Search intent
  • Brand Authority^TM
  • Ranking keywords
• STAT complete UI overhaul & new visualizations

Moz AI

Moz AI is a family of features you’ll see expand over time. Although Moz has leveraged natural language processing (NLP) and other machine learning techniques in its tools and metrics for many years, these features will make use of recent advancements in AI technology. In particular, we hope to empower and assist SEOs, not replace them.

From today you’ll see this identifier in Domain Overview, where we’re adding elements to let you quickly assess the topic and purpose of a domain at a glance — ideal for competitor analysis or prospecting.

You’ll also see the Moz AI identifier next to Search Intent, in the Keyword Suggestions tool. This is a new data point that allows you to quickly see the dominant search intents — whether it be informational, commercial, transactional, or navigational — of any keyword, or indeed many keywords, at a glance.

Explore by Keyword

The Explore by Keyword report allows you to learn everything you could possibly want to know about a particular search term of interest. This is now improved by a totally overhauled user experience — which, in time, you’ll be seeing across the entirety of Moz Pro. At the same time, we’ve added a wealth of new information that wasn’t previously included here:

• Minimum Domain Authority of the top 10 organic results and Keyword Difficulty, so you can understand how much effort might be required to rank.
• SERP Analysis, so you can scope out the competition without having to leave the page.
• Search Intent — as noted above — so you can see what kind of content is likely to do well here.

Moz API beta endpoints

The Moz API has been an industry staple for over 15 years. It’s now more accessible than ever, with an entry price of just $5 with no overage charges — meaning anyone can level up their SEO data without having to worry about a thing. From the $20 subscription level and up, you’ll also get access to a veritable smorgasbord of new beta endpoints:

• Keyword Suggestions — enter a keyword (and other parameters), get more suggestions
• Keyword metrics — all the data points you know and love from Keyword Explorer
• Ranking keywords — enter a site, and see what keywords it ranks for
• Search Intent — enter a keyword, receive the dominant intent
• Brand Authority^TM — Moz’s newest authority metric

All-new STAT UI

STAT's venerable UI has gotten a thoroughly modern overhaul. Redesigned data visualizations draw your attention to the metrics that matter most, helping you better understand and tell the stories in your data. Simplified navigation, streamlined, consistent workflows, and enhanced accessibility deliver an improved user experience and increase discoverability in STAT’s data-dense platform — so you can move from insight to action more quickly. While the UI is new, you can count on the same level of accuracy, flexibility, and scalability that STAT is known for.

Learn more about all these updates on the Discover Moz page.

To ensure you always have the most accurate data on hand, we’re delighted to announce the launch of a major upgrade to the ranking data and SERP analytics delivered in Moz Pro.

Starting today, we’ll begin rolling out the same systems that run our powerful enterprise SERP tracking solution, STAT Search Analytics. Known for its precision and accuracy since 2009, STAT has the most comprehensive SERP feature tracking catalog on the market and a team dedicated to keeping pace with Google’s frequent updates.

Now, no matter your Moz Pro subscription, you’ll have enterprise-level quality and reliability.

What does this upgrade mean for me?

Our newly refined parsers bring more accuracy to your rankings and a greater degree of granularity to the SERP feature information you see.

As a result, you’ll have a better understanding of where you and your competitors sit in the SERPs, as well as the content formats that Google prefers to see — so you can make more strategic optimizations across the board.

For example, thanks to this upgrade and our improvements to the SERP Analysis section of our Explore by Keyword tool, you can now see the appearance of the local pack and People Also Ask (PAA) SERP features among the top three organic results for the keyword “coffee,” including specific details about those features, such as the questions and ranking URLs within the PAA.

Where will I see this new data?

This powerful new upgrade will be available everywhere in Moz Pro that shows SERP features, ranking data, or metrics that use ranking data in their calculations.

This includes (but is not limited to) features within Campaigns, Keyword Research, Rank Checker, and even MozCast.

How will this change impact my data and reporting?

As these new systems roll out over the next two weeks, hitting different areas of Moz Pro at different times, you may notice slight fluctuations in your data.

But fret not! Once these updates are done rolling out for each section, it will mark the start of improved accuracy in your data.

As always, we’re committed to empowering you with the best tools and data to help you succeed in the ever-evolving digital landscape.

Now go explore your expanded SERP feature data in the new SERP Analysis!

The updated Keyword Suggestions tool is designed to make keyword research easier than ever!

Here's what's new:

• More user-friendly than ever. Our interface and visualizations are now more streamlined, more intuitive, and here to ensure your keyword research is swift and effortless.

• Integrated Keyword Difficulty metrics. With Keyword Difficulty metrics already incorporated, you can assess the competitive landscape and make informed decisions at lightning speed.

• Super quick SERP analysis. Think keyword research in a single click! Plus, analyze predictive metrics to uncover high-impact suggestions and optimize your content strategy to drive even more engagement.

Take it for a spin in Moz Pro