Get certified in Keyword Research with Moz!
Learn how to use the power of keyword research to help you better understand your target market and how they are searching for your content, services, or products.
This 5-part series from Moz Academy focuses on the fundamentals of keywords, audience analysis, keyword research strategy, tracking and monitoring keyword success. We’ve carefully crafted a combination of on-demand video lessons equipped with tasks and quizzes to cement your learning & understanding.
Successfully complete the final exam and you’ll be awarded a personalized certificate and LinkedIn badge to share with your professional network.
The chapters of this course are as follows:
The Fundamentals of Keyword Research
Get To Know Your Customer
Create a Keyword Strategy
Track Your Success & Next Steps
Final Exam & Additional Resources
Learn everything you need to know to implement a keyword research strategy in under 6 hours. This Certification is for everyone, but is particularly beneficial for individuals working in a content-focused role.
Get certified in Local SEO with Moz!
With Google focusing more on the local aspect of its offerings – such as local business listings, reviews, and shopping – local SEO is arguably becoming an area with huge growth potential and strong staying power. In a recent survey, Moz found that 43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO.
If you’re wondering how to level-up your local search marketing knowledge then look no further – we’ve launched our brand-new Local SEO Certification from Moz Academy to help you build a winning local SEO strategy.
With nearly 6 hours of on-demand coursework, the comprehensive curriculum covers the fundamentals of local SEO, the local search ecosystem, reputation management, understanding your competition, and how to keep your local strategy in tip-top shape. By the end of the course, you will be well-prepared to begin analyzing local businesses and marketing them online.
Some topics the Local SEO Certification covers include:
Search intent and how it relates to local SEO
Important factors that influence relevance, proximity, and prominence
Eligibility for local SEO according to Google guidelines
How Google determines your market location
How to identify your competitors, and choose primary and secondary categories
The local search ecosystem
How to set up a Google Business Profile and manage your citations
How to manage your online reputation, and build localized content and links
Following a listing maintenance plan to help drive your business forward
A methodology for implementing SEO for a local brand
Following completion of the coursework (made up of both video lessons and tasks for you to complete), you’ll take a final exam to check your understanding. Once you’ve passed the exam, you’ll receive a certificate and badge for your LinkedIn profile.
Ready to level-up your local SEO knowledge and take the next step in your SEO journey? Get certified with Moz Academy.
Get certified in SEO competitive analysis with Moz!
As the SERPs continue to get more and more competitive, you might be wondering how to step up your SEO to get ahead of the competition. Look no further – we’ve launched our brand-new SEO Competitive Analysis Certification from Moz Academy to help you build the competitive strategy of your dreams.
With 3 hours of on-demand coursework, the curriculum covers an introduction to competitive analysis, how to identify your search competitors, and how to conduct (and report on) thorough competitive analysis.
Some topics the SEO Competitive Analysis Certification covers include:
Competition and the sales funnel
Recognizing SERP competitors (+ what tools to use to find them)
Conducting audience research
Keyword gap analysis
Content analysis
SERP feature analysis
Technical gap analysis
Link gap analysis
Social media analysis
How to track and report on your competitive strategy
B2B versus B2C competitive analysis
Local SEO competitive analysis
Following completion of the coursework (made up of both video lessons and tasks for you to complete), you’ll take a final exam to check your understanding. Once you’ve passed the exam, you’ll receive a certificate and badge for your LinkedIn profile.
Ready to gain a competitive edge? Get certified with Moz Academy.